Organisation logo (official) +
Identity concept (proposed)

Agency: M&C Saatchi

Sponsored by the Department for Work and Pensions, MaPS was established in 2019 as a new governmental organisation which would bring together under its umbrella three major financial guidance bodies. Its main purpose is to develop and co-ordinate a national strategy which aims to improve people’s financial capabilities by providing accessibilityto the best financial services and knowledge available in the UK. 

As part of the new organisation branding I was responsible for designing the official logo and conceptualising the visual identity.

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