Organisation logo (official) +
Identity concept (proposed)
Agency: M&C Saatchi
Identity concept (proposed)
Agency: M&C Saatchi
Sponsored by the Department for Work and Pensions, MaPS was
established in 2019 as a new governmental organisation which would bring
together under its umbrella three major financial guidance bodies. Its
main purpose is to develop and co-ordinate a national strategy which
aims to improve people’s financial capabilities by providing
accessibilityto the best financial services and knowledge available in
the UK.
As part of the new organisation branding I was responsible for designing the official logo and conceptualising the visual identity.
As part of the new organisation branding I was responsible for designing the official logo and conceptualising the visual identity.