![](https://freight.cargo.site/t/original/i/5c8d24403c98aad1df08664251df029dfbad17d7ce648bafb88af491e59461ff/dft-poster-temple-tube_new_21.jpg)
Would you like my seat?
Supporting commuters with non-visible disabilities
A person with a disability using public transport can face struggles during their every day commuting. Having non-visible disabilities makes it even harder task. In recent years TFL attempt to solve the issue in different ways. The latest was In 2018, when they launched a wearable pin badge for people with disabilities stating ‘Please offer me a seat’. Research showed that a person with a disability may not feel comfortable asking for a seat and can even be challenged to explain their disability or the reason they want/need the seat.
With this insight in mind, M&C Saatchi initiated a project in collaboration with organisations for the disabled intend to tackle the topic from a different perspective: developing badges for non-disabled commuters indicating that they are willing to offer a seat to a person who need it, thus making it easier for a person with a disability to approach and ask.
In this project I was responsible for the design and development of the visual identity and graphic elements Including the badge, card packaging and campaign promotions.
Agency: M&C Saatchi | CDs: Jordan Morris and Danny Jones
As of February 2020 this project is still a WIP.
A person with a disability using public transport can face struggles during their every day commuting. Having non-visible disabilities makes it even harder task. In recent years TFL attempt to solve the issue in different ways. The latest was In 2018, when they launched a wearable pin badge for people with disabilities stating ‘Please offer me a seat’. Research showed that a person with a disability may not feel comfortable asking for a seat and can even be challenged to explain their disability or the reason they want/need the seat.
With this insight in mind, M&C Saatchi initiated a project in collaboration with organisations for the disabled intend to tackle the topic from a different perspective: developing badges for non-disabled commuters indicating that they are willing to offer a seat to a person who need it, thus making it easier for a person with a disability to approach and ask.
In this project I was responsible for the design and development of the visual identity and graphic elements Including the badge, card packaging and campaign promotions.
Agency: M&C Saatchi | CDs: Jordan Morris and Danny Jones
As of February 2020 this project is still a WIP.
![Symbol key design development (based on the idea of hand gestures/support)](https://freight.cargo.site/t/original/i/23717f07a148b753d1c716e986c12289e51500b68d00e20a5087809c3c0a933a/Pin-badge__Symbol-key-development.jpg)
![Badge key design development (Top - Reaching out / Middle - Switching positions; One stand while the other sit / Bottom - Supporting )](https://freight.cargo.site/t/original/i/dca7d54c4740c764ece3983e5438a5a5e2056c6dc577896b801139041181acdf/Pin-badge__Badge-key-development.jpg)
![Symbol final design](https://freight.cargo.site/t/original/i/6abc269ec2d5af1b9176c876f23e765a01bdf2239fbe09be082a16cf5f7d832b/Pin-badge__Final-symbol.jpg)
![Badge final design](https://freight.cargo.site/t/original/i/a2179a4027fd40a53287c8d7756d036ec394beace6c8c585a94685c48d47da0d/Pin-badge__Final-badge-design.jpg)
![](https://freight.cargo.site/t/original/i/b26429033f7e885c197a976dd8ae8eb4d59b51375dab942d3a67a0de929cfc1d/DFT-BADGEES_blue-yellow_Free_Pin_Button_Mockup_1.jpg)
![Badge card packaging](https://freight.cargo.site/t/original/i/823fb4f131d6b274a44968c8fbdf44e6ef54f2209bcae1b2c1c3e068b82827f6/tfl-cards_blue-yellow_30B.jpg)
![](https://freight.cargo.site/t/original/i/d3d61c59e433e8dee264603f80c5a9f4a1118116eaf8b503e541f51655b4643b/dft_tube-posters_all-1800px.jpg)
![](https://freight.cargo.site/t/original/i/2e3c064beb62bb48010dfd8fe8baf1c3fae75b0d03c3ab311a57ee4b40ecc4bc/dft_tfl-_bag-badge.jpg)