After 50 years, ‘Animal Farm’ still has a powerful impact on readers today. Political figures and contexts may be different, but the underlying themes are very much alive: political greed, the abuse and corruption of power, disregard for idealism, exploitation and manipulation through propaganda, deception and fake news.
While exploring the main element for the cover concept, I discovered the similarity of shape between an apple and a pig’s nose which gives the viewer a clue about the story. The pig visual is inescapable as it forms the basis of the book’s plot and has many symbolic associations which are a key part of the book's message. The apple as a symbol of the fruit of knowledge, loss of innocence and the discovery of evil has very relevant associations with the allegories in the book too. When combined together into one hero image it makes a very strong cover design. Submitted and designed for the 2018 Penguin Random House - Student Design briefs (Fiction category).