https://asafhagag.com Asaf Hagag Visual communication Mon, 26 Jul 2021 22:28:27 +0000 https://asafhagag.com en https://asafhagag.com/Home-1 Sun, 25 Jul 2021 15:39:40 +0000 Asaf Hagag Visual communication https://asafhagag.com/Home-1 Hello, you have arrived at the portfolio of ASAF HAGAG. Here you can view a selection of MY WORK in the fields of brand identity, typography, illustration, animation and art direction. If you like what you see, please feel free to CONTACT ME. https://asafhagag.com/Work-1 Sun, 25 Jul 2021 15:39:53 +0000 Asaf Hagag Visual communication https://asafhagag.com/Work-1 ✦&nbsp;01 Money and Pensions Service(Identity design) <img width="1200" height="1000" width_o="1200" height_o="1000" data-src="https://freight.cargo.site/t/original/i/54ae8ea36df7abf83986c105b61d2072d0653354faffd6493f56b13df6033fa7/01-MaPS-dgw.png" data-mid="114676480" border="0" src="https://freight.cargo.site/w/1000/i/54ae8ea36df7abf83986c105b61d2072d0653354faffd6493f56b13df6033fa7/01-MaPS-dgw.png" /> ✦&nbsp;02 ISTD 2018: Hummus(Awarded typography project) <img width="1200" height="1000" width_o="1200" height_o="1000" data-src="https://freight.cargo.site/t/original/i/16f8708646debbb2e3c70d81cabb25711f25be2b3cfbbbdb90ca0e87fa0c2fb8/02-ISTD-2018-dgw.jpg" data-mid="114676481" border="0" src="https://freight.cargo.site/w/1000/i/16f8708646debbb2e3c70d81cabb25711f25be2b3cfbbbdb90ca0e87fa0c2fb8/02-ISTD-2018-dgw.jpg" />✦&nbsp;03 Would you like my seat?(Identity design) <img width="1200" height="1000" width_o="1200" height_o="1000" data-src="https://freight.cargo.site/t/original/i/aadd856c62cb5181849926d6e4aff1d2d099bd6589ec83820d9f6796589e3a02/03-my-seat-dgw.jpg" data-mid="114676482" border="0" src="https://freight.cargo.site/w/1000/i/aadd856c62cb5181849926d6e4aff1d2d099bd6589ec83820d9f6796589e3a02/03-my-seat-dgw.jpg" /> ✦&nbsp;04 NatWest: Cricket #NoBoundaries(Ad campaign) <img width="1200" height="1000" width_o="1200" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ad3ac213ece116f3daf351e744e382094cad21deab2919a34abcbe4a4a23712b/04-NW-Cricket-dgw.jpg" data-mid="114676484" border="0" src="https://freight.cargo.site/w/1000/i/ad3ac213ece116f3daf351e744e382094cad21deab2919a34abcbe4a4a23712b/04-NW-Cricket-dgw.jpg" /> ✦&nbsp;05 Sun Kil Moon - Benji(Music packaging) <img width="1200" height="1000" width_o="1200" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b33a61d0078d4f3ba263172d90b14766c91274a7bb96ac8f3bb06b377d679970/05-SKM-Benji-dwg.jpg" data-mid="114676485" border="0" src="https://freight.cargo.site/w/1000/i/b33a61d0078d4f3ba263172d90b14766c91274a7bb96ac8f3bb06b377d679970/05-SKM-Benji-dwg.jpg" /> ✦&nbsp;06 Illustration and Animation(Digital and print)<img width="1200" height="1000" width_o="1200" height_o="1000" data-src="https://freight.cargo.site/t/original/i/217103464a8288104d15015e25eaa2dd84f5f4df61c86382c3ba5ef93f39f97f/06-Illustration-and-Animation-dgw.jpg" data-mid="114676486" border="0" src="https://freight.cargo.site/w/1000/i/217103464a8288104d15015e25eaa2dd84f5f4df61c86382c3ba5ef93f39f97f/06-Illustration-and-Animation-dgw.jpg" /> ︎︎︎ Back to top&nbsp; https://asafhagag.com/MaPS-hero Mon, 26 Jul 2021 19:09:05 +0000 Asaf Hagag Visual communication https://asafhagag.com/MaPS-hero <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/504f6e46346025b0fde7002c08c6462ffd35dfd566694a91f68fb7dc8db8bc2f/MAPS--enjoy-your-pension-.png" data-mid="114722132" border="0" src="https://freight.cargo.site/w/1000/i/504f6e46346025b0fde7002c08c6462ffd35dfd566694a91f68fb7dc8db8bc2f/MAPS--enjoy-your-pension-.png" /> https://asafhagag.com/MaPS-Logo Sat, 03 Jul 2021 15:10:14 +0000 Asaf Hagag Visual communication https://asafhagag.com/MaPS-Logo Sponsored by the UK Department for Work and Pensions, MaPS was established in 2019 as a new governmental organisation which would bring together under its umbrella three major financial guidance bodies. Its main purpose is to develop and co-ordinate a national strategy which aims to improve people’s financial capabilities by providing accessibility to the best financial services and knowledge available in the UK.&nbsp; As part of the new organisation branding I was responsible for designing the official logo and conceptualising the foundations for the visual identity which later been developed further. <img width="4501" height="2251" width_o="4501" height_o="2251" data-src="https://freight.cargo.site/t/original/i/d88f5f484fa46c8add326d2e66b20a8263617846ab903b18b0f56790c70ebb6c/MaPS-logo_-versions-05.png" data-mid="112957951" border="0" src="https://freight.cargo.site/w/1000/i/d88f5f484fa46c8add326d2e66b20a8263617846ab903b18b0f56790c70ebb6c/MaPS-logo_-versions-05.png" /> https://asafhagag.com/3-frames-device Sat, 03 Jul 2021 20:06:13 +0000 Asaf Hagag Visual communication https://asafhagag.com/3-frames-device The initial brand’s communication purpose at stage one was internal (aimed at the employees who joined from the three financial bodies) and official (aimed at third sector, governmental and policy making bodies), the strategy developed on the basis of three core messages that supported the new positioning of the organisation: Growth, Trust and Experts, depicted in the logo mark by a blue geometric ribbon that can expand, grow and direct while providing a sense of mission and togetherness. The logo mark 25 degrees square shape, is used as an identifiable and flexible graphic device that frames, directs and enhances the focus on the hero image and message. https://asafhagag.com/3-frames-device-copy Mon, 26 Jul 2021 22:28:27 +0000 Asaf Hagag Visual communication https://asafhagag.com/3-frames-device-copy <img width="4000" height="1273" width_o="4000" height_o="1273" data-src="https://freight.cargo.site/t/original/i/d58a8cc8c7527323c88d8870bcf54e29e88a369fa51a1419e47a26328e41f64e/MaPS_Frame-device_Portrait-Landscape-02P.png" data-mid="114735649" border="0" src="https://freight.cargo.site/w/1000/i/d58a8cc8c7527323c88d8870bcf54e29e88a369fa51a1419e47a26328e41f64e/MaPS_Frame-device_Portrait-Landscape-02P.png" /> https://asafhagag.com/3-frames-b Sat, 03 Jul 2021 16:05:06 +0000 Asaf Hagag Visual communication https://asafhagag.com/3-frames-b <img width="6707" height="4168" width_o="6707" height_o="4168" data-src="https://freight.cargo.site/t/original/i/ad2c336d17d12c8255d9a2448d2705f08f186424d902d925b32b54fafd031025/Maps_frame-elements_main-06.png" data-mid="112958069" border="0" src="https://freight.cargo.site/w/1000/i/ad2c336d17d12c8255d9a2448d2705f08f186424d902d925b32b54fafd031025/Maps_frame-elements_main-06.png" /> <img width="7084" height="4168" width_o="7084" height_o="4168" data-src="https://freight.cargo.site/t/original/i/eac9e6465a27ff3b759f113b40cb76453fef2ee79757a7bc29cb70f40e915b90/Maps_Nation-of-savers-bg_Nation-of-savers.png" data-mid="113535750" border="0" src="https://freight.cargo.site/w/1000/i/eac9e6465a27ff3b759f113b40cb76453fef2ee79757a7bc29cb70f40e915b90/Maps_Nation-of-savers-bg_Nation-of-savers.png" /> https://asafhagag.com/Cuople-image-1 Sat, 03 Jul 2021 15:10:26 +0000 Asaf Hagag Visual communication https://asafhagag.com/Cuople-image-1 <img width="2200" height="1128" width_o="2200" height_o="1128" data-src="https://freight.cargo.site/t/original/i/09decc08b8e28fdec75547ec7f24eb560ff4880946848f8af36f0e18ff4dae84/MaPS_Hero-image_v3-logo-p.png" data-mid="113823656" border="0" src="https://freight.cargo.site/w/1000/i/09decc08b8e28fdec75547ec7f24eb560ff4880946848f8af36f0e18ff4dae84/MaPS_Hero-image_v3-logo-p.png" /> https://asafhagag.com/Stationary Sat, 03 Jul 2021 20:34:34 +0000 Asaf Hagag Visual communication https://asafhagag.com/Stationary <img width="3282" height="2716" width_o="3282" height_o="2716" data-src="https://freight.cargo.site/t/original/i/2660cb01dc441000024a34af4ee82ba3d9b8a045e9c5013afb6dc3613b5916f5/MaPS_Visual-brand-Stationery_ALL_b.jpg" data-mid="112971246" border="0" src="https://freight.cargo.site/w/1000/i/2660cb01dc441000024a34af4ee82ba3d9b8a045e9c5013afb6dc3613b5916f5/MaPS_Visual-brand-Stationery_ALL_b.jpg" /> <img width="2600" height="3460" width_o="2600" height_o="3460" data-src="https://freight.cargo.site/t/original/i/0f1b0d5cdc46fb2d04b45a060e8f8a2aca43532d39b49cd30b7b0a02535b280e/MAPS_Tote-Bag.jpg" data-mid="112971237" border="0" src="https://freight.cargo.site/w/1000/i/0f1b0d5cdc46fb2d04b45a060e8f8a2aca43532d39b49cd30b7b0a02535b280e/MAPS_Tote-Bag.jpg" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/397401332a5eeef1e13754e21843bd155710e5662b7515251733a7f4f98dd3f1/MaPS_Book-cover_A.jpg" data-mid="112971353" border="0" src="https://freight.cargo.site/w/1000/i/397401332a5eeef1e13754e21843bd155710e5662b7515251733a7f4f98dd3f1/MaPS_Book-cover_A.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6f54b82022289bec5393be6043b09913fead534734098bd83a6ee390c2ff195d/BC_MaPS_p.jpg" data-mid="112998911" border="0" src="https://freight.cargo.site/w/1000/i/6f54b82022289bec5393be6043b09913fead534734098bd83a6ee390c2ff195d/BC_MaPS_p.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/17e7b3c6464684ed8593050a8fdb9128e4164d87fb0e14d78d8c568939414d88/Maps_frame-elements_-02.png" data-mid="112971323" border="0" src="https://freight.cargo.site/w/1000/i/17e7b3c6464684ed8593050a8fdb9128e4164d87fb0e14d78d8c568939414d88/Maps_frame-elements_-02.png" /> https://asafhagag.com/Office Sat, 03 Jul 2021 20:39:54 +0000 Asaf Hagag Visual communication https://asafhagag.com/Office <img width="2559" height="1599" width_o="2559" height_o="1599" data-src="https://freight.cargo.site/t/original/i/2682f35d0cb9440b4f315c7571e69accde16fa437c455316cc27860e508d38db/DWP_Office-Glass.jpg" data-mid="112971575" border="0" src="https://freight.cargo.site/w/1000/i/2682f35d0cb9440b4f315c7571e69accde16fa437c455316cc27860e508d38db/DWP_Office-Glass.jpg" /> <img width="2500" height="1684" width_o="2500" height_o="1684" data-src="https://freight.cargo.site/t/original/i/a227ae75e2baabd430d00a57f98eaf36d574844385e0ffd4432a936edc1fae96/MaPS-office-glass-pattern-.jpg" data-mid="112971570" border="0" src="https://freight.cargo.site/w/1000/i/a227ae75e2baabd430d00a57f98eaf36d574844385e0ffd4432a936edc1fae96/MaPS-office-glass-pattern-.jpg" />