ISTD 2018: Hummus - Dip into the history of a conflict

Awarded Project
‘Hummus - Dip into the history of a conflict’ is the outcome of my typographic exploration for the 2018 International Society of Typographic Designers brief ‘Food For Thought’.
Hummus is a fundamental feature of Levantine cuisine. A simple, everyday dish consumed across different countries and cultures. In Israel, Lebanon and Palestine it is considered a national dish. As a basic culinary component shared by countries who are often on hostile terms, Hummus has acquired in recent years a symbolic political dimension that reflects the complicated cultural and political history of the Israeli state and society.
The design taking inspiration from Middle-Eastern Islamic patterns and calligraphy, Jewish biblical books manuscripts and common street food Hummus restaurants (in Israel known as 'Hummusiya') visual language.
The challenge in this project was the combination of three languages with different writing systems (Hebrew, Arabic and English) and allow them to co-exist by creating clear layout, grids, and rules that allow control all three on the page, yet feel playful and engaging for the viewer.


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