Sponsored by the UK Department for Work and Pensions, MaPS was
established in 2019 as a new governmental organisation which would bring
together under its umbrella three major financial guidance bodies. Its
main purpose is to develop and co-ordinate a national strategy which
aims to improve people’s financial capabilities by providing
accessibility to the best financial services and knowledge available in
the UK.
As part of the new organisation branding I was responsible for designing the official logo and conceptualising the foundations for the visual identity which later been developed further.
As part of the new organisation branding I was responsible for designing the official logo and conceptualising the foundations for the visual identity which later been developed further.
