Money and Pensions Service

Visual Identity
Organisation logo (official) + Identity concept (proposed)
Agency: M&C Saatchi
Sponsored by the UK Department for Work and Pensions, MaPS was established in 2019 as a new governmental organisation which would bring together under its umbrella three major financial guidance bodies. Its main purpose is to develop and co-ordinate a national strategy which aims to improve people’s financial capabilities by providing accessibility to the best financial services and knowledge available in the UK. 

As part of the new organisation branding I was responsible for designing the official logo and conceptualising the foundations for the visual identity which later been developed further.
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