Would you like my seat? / ID — Asaf Hagag Visual communication

A person with a disability using public transport can face struggles during their everyday commuting. Having a non-visible illness or condition makes it an even harder task. In recent years TFL has attempted to solve this important issue in different ways. The latest was In 2018, when they launched a wearable pin badge for people with temporary or long-term disabilities stating ‘Please offer me a seat’. Recent research showed that a person with a disability may not feel comfortable asking for a seat and can even be challenged to explain their condition or the reason they want/need the seat.

With this insight in mind, M&C Saatchi initiated a project in collaboration with charities and organisations for the disabled aiming to tackle the topic from a different perspective: developing a badge for non-disabled commuters indicating that they are willing to offer their seat to a person who needs it, thus making it easier for a person with a disability to approach and ask.

In this project I was responsible for the design and development of the visual identity and elements Including a pin badge, card packaging and campaign promotions.