Would you like my seat?

Identity Design
Supporting commuters with non-visible disabilities on public transport

Agency: M&C Saatchi
CDs: Jordan Morris and Danny Jones

A person with a disability using public transport can face struggles during their every day commuting. Having non-visible disabilitie makes it even harder task. In recent years TFL attempt to solve this important issue in different ways. The latest was In 2018, when they launched a wearable pin badge for people with disabilities stating ‘Please offer me a seat’. Recent research showed that a person with a disability may not feel comfortable asking for a seat and can even be challenged to explain their disability or the reason they want/need the seat.

With this insights in mind, M&C Saatchi initiated a project in collaboration with charities and organisations for the disabled intend to tackle the topic from a different perspective: develop a badge for non-disabled commuters indicating that they are willing to offer their seat to a person who need it, thus making it easier for a person with a disability to approach and ask.

In this project I was responsible for the design and development of the visual identity and graphic elements Including a pin badge, card packaging and campaign promotions.

As of February 2020 this project is still a WIP.

Icon key design development 

(01) Ideation and exploration based on the CDs concept of hand gesture/support

(02) Interpolation and refinement of selected concept through simplification of form to final version

Pin badge key design development 

(01) Reaching out

(02) Switching positions - one stand while the other sit

(03) Support and care

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